Title :  Gestes & Matières

Client : Maison Ruinart

Format : Photography, Art Direction & Scenography

Media : Public Relations & Customer Experience

In the fall of 2024, Ruinart revealed their new brand home "Pavillon Nicolas" designed by Sou Fujimoto and Gwenaël Nicolas.

Ruinart asked us to document the metamorphosis accomplished by the craftsmen and their incredible know how,

who have worked to magnify 4 RUE DES CRAYÈRES, the iconic address of Maison Ruinart in Reims.

Taking possession of the vast space of the old winery at the heart of the Maison, SAISON orchestrated the creation of the exhibition "Gestes et Matières" 

by crafting an entire tailor made scenography.

Two themes predominate: gesture and materiality, embodied by five workshops who, through their know-how, contributed to the quality of the project.

They are at the heart of the subject, without ever being seen the final result which is only revealed during the visit to the "Pavillon Nicolas".